Post by account_disabled on Mar 5, 2024 2:11:18 GMT -5
What are Facebook insights? An advantage of Facebook is that, for everything that may happen on the page, nothing is lost. At any time you can go back in time and see and review how much the community manager's efforts have generated in terms of engagement. However, what data might interest me in terms of evaluating the results? The answer obviously depends on the objectives we have set for ourselves. I trivialize: do we want our brand to be known or do we want to have the greatest number of people passing through our page? In this case, is it enough for them to pass by or do we want interaction.
There are many questions we need to Hong Kong Telegram Number Data ask ourselves, but we have already addressed the objectives when we talked about strategy. So, after all the efforts made to build a coherent strategy and a consistent editorial plan, we also have to understand if what we are doing makes sense not only in our heads but also in the real world. What do we do? We wait at least a couple of weeks, in case we had just opened the page, and then we open the Insights page and try to understand how to interpret the results. But first, let's make a brief introduction to what we are about to measure. The main objectives of an activity on Facebook can be categorized into 2 large macro areas: Brand Awareness and Lead Generation , i.e. "image and memory" objectives of our brand or objectives linked to the collection of contacts. Summarizing the main ones.
Brand Awareness KPI Community: Increase in fans, Who talks about us, Reach, Like, Comments, Clicks to the site, Pages viewed Fan Source: Sharing on Web Pages, Citations in External Sources Demographic: Composition by age, Composition by gender, Country of origin, City of origin Lead Generation KPIs Interaction: Content Reach, Content Comments, Content Like, Content Share Metrics: Average duration of visits, Bounce rate, Page abandonment percentage After what we have said about buying and selling likes, for example in this article , it is important to understand that we can no longer measure the result of a page based on the likes we have obtained precisely because obtaining them has become too easy. The fact that it is sufficient to purchase fans obviously makes the efforts made to win them over meaningless and makes the fact that they were acquired organically practically irrelevant.
There are many questions we need to Hong Kong Telegram Number Data ask ourselves, but we have already addressed the objectives when we talked about strategy. So, after all the efforts made to build a coherent strategy and a consistent editorial plan, we also have to understand if what we are doing makes sense not only in our heads but also in the real world. What do we do? We wait at least a couple of weeks, in case we had just opened the page, and then we open the Insights page and try to understand how to interpret the results. But first, let's make a brief introduction to what we are about to measure. The main objectives of an activity on Facebook can be categorized into 2 large macro areas: Brand Awareness and Lead Generation , i.e. "image and memory" objectives of our brand or objectives linked to the collection of contacts. Summarizing the main ones.
Brand Awareness KPI Community: Increase in fans, Who talks about us, Reach, Like, Comments, Clicks to the site, Pages viewed Fan Source: Sharing on Web Pages, Citations in External Sources Demographic: Composition by age, Composition by gender, Country of origin, City of origin Lead Generation KPIs Interaction: Content Reach, Content Comments, Content Like, Content Share Metrics: Average duration of visits, Bounce rate, Page abandonment percentage After what we have said about buying and selling likes, for example in this article , it is important to understand that we can no longer measure the result of a page based on the likes we have obtained precisely because obtaining them has become too easy. The fact that it is sufficient to purchase fans obviously makes the efforts made to win them over meaningless and makes the fact that they were acquired organically practically irrelevant.