Post by account_disabled on Oct 31, 2023 0:53:30 GMT -5
Therefore towards the constant improvement of our own condition. Of course there are things that each of us considers fundamental, but there are things that are not worth buying because alternative solutions are acceptable at least for the moment . Jobs to be Done are a subtle equation that develops between personal objectives, cost of the alternative solution and perceived priority urgency . Buyer personas and micro moments building the customer journey The other major element that differentiates the concepts of buyer personas and targets are miraculous moments. Micro moments are a brilliant idea by Google which basically wants to shift everyone's attention towards what people do on its search engine search.
These are those moments when you can't resist picking up your photo editing servies cell phone and looking for something they are moments that potentially precede a decision. This was more difficult in the pre-Google era obtaining information until the s was the prerogative of those who wanted to study. Today so little is enough. Once upon a time we mainly talked about impulse buying. Not that it no longer exists today, on the contrary. It's that before buying one usually informs oneself and when you understand what you want, you open a site and buy. Here are the micro moments. Moments of everyday life that populate the customer journey.
The micro moments are of types I want to know, I want to go, I want to do, I want to buy. What changes with micro moments? Well that changes everything. And above all it changes the way in which people relate to the company they rely much less on an expert for example in the shop but they arrive with very clear ideas. The sale starts well before the shop therefore. So the way companies have to talk to their customers is changing. And the means through which to do it change.
These are those moments when you can't resist picking up your photo editing servies cell phone and looking for something they are moments that potentially precede a decision. This was more difficult in the pre-Google era obtaining information until the s was the prerogative of those who wanted to study. Today so little is enough. Once upon a time we mainly talked about impulse buying. Not that it no longer exists today, on the contrary. It's that before buying one usually informs oneself and when you understand what you want, you open a site and buy. Here are the micro moments. Moments of everyday life that populate the customer journey.
The micro moments are of types I want to know, I want to go, I want to do, I want to buy. What changes with micro moments? Well that changes everything. And above all it changes the way in which people relate to the company they rely much less on an expert for example in the shop but they arrive with very clear ideas. The sale starts well before the shop therefore. So the way companies have to talk to their customers is changing. And the means through which to do it change.